FDA UK Distribution Guide and Questions on Film Distribution

Read this guide and pick out key information about the role of the distributor.

The responses to these questions/tasks on film distribution must be Blogged. You can write the questions on the blog or blog the responses in the form of a report, complete with images and video clips where necessary. Use reputable sources, particularly the above guide, in order to respond appropriately. The title of the Blog post should be ‘Film distribution and marketing’.

1. What is meant by the term film distribution?
2. What does a film distributor do? 
3. How does reach relate to film distribution? 
4. What is meant by the distribution plan?
5. What is meant by the marketing plan? 
6. What is the difference between advertising, publicity and promotion?
7. Find a teaser poster, teaser trailer, main poster and main trailer for a horror film and put them on your Blog – who was the distributor and in how many countries was it released? Can you find how many screens it was shown in on the opening weekend?

Pages 11, 15-19 and 21-26 will provide you with most of the information required for this task but you will also need to conduct wider research and you'll need to use the following websites:
IMDB
Box Office Mojo

Remember this is a Blog post so utilise technology and add as many images and video clips etc., as possible.

Audience profiling information

Audiences and Institutions: The Woman in Black (Watkins, 2012)

Using the marketing Prezi and knowledge of the film, answer the following questions;

1. Who do you think the primary and secondary target audience is for The Woman in Black? Why?
2. How was The Woman in Black marketed? (Think about genre(s), subgenre(s), media platforms, target audience, promotions, size of campaign, etc.).
3. Do you think the marketing materials for the film were appropriate? Why?
4. What kind of release did the film have? (Big/small? How many cinemas showed the film on its release?)
5. How much did The Woman in Black cost to make? (Production budget) AND what was the industry impact of The Woman in Black? (Think box office and trends).
6. Why do you think the film was so successful? (You must come up with at least two reasons).

  

You may research the film further in order to answer the questions if you wish.

Please remember to include images, clips, etc., to emphasise and back up points that you make.

BLOG IT UP!

Marketing a Movie: The Woman in Black (Watkins, 2012)