Audiences and Institutions: The Woman in Black (Watkins, 2012)

Using the marketing Prezi and knowledge of the film, answer the following questions;

1. Who do you think the primary and secondary target audience is for The Woman in Black? Why?
2. How was The Woman in Black marketed? (Think about genre(s), subgenre(s), media platforms, target audience, promotions, size of campaign, etc.).
3. Do you think the marketing materials for the film were appropriate? Why?
4. What kind of release did the film have? (Big/small? How many cinemas showed the film on its release?)
5. How much did The Woman in Black cost to make? (Production budget) AND what was the industry impact of The Woman in Black? (Think box office and trends).
6. Why do you think the film was so successful? (You must come up with at least two reasons).

  

You may research the film further in order to answer the questions if you wish.

Please remember to include images, clips, etc., to emphasise and back up points that you make.

BLOG IT UP!