Analyse your audience research (questionnaires) to identify audience trends and viewing preferences
1a. Begin by sifting out the stupid responses - throw them away/discard them. Once you have at least 12 responses that are sensible, summarise the findings numerically, e.g., how many liked horror and how many didn't, etc.
1b. Look in particular for strong similarities or differences between your ideas and the responses, i.e., is your idea for a slasher horror film and did the majority of respondents say they liked slashers the best? Will you be changing your ideas as a result of the responses in order to meet the requirements of the market?
You don't need to write a huge amount as you are now going to produce graphs which 'visibly' show your results. This should be posted on your blog with the title 'How Audience Research Impacted Our Idea' (label E).
Step 2:
Use onlinecharttool or Excel to create easy-to-read
graphs and charts
graphs and charts
2a. Open Excel or an internet graph generator and create graphs and charts which show your results clearly. Graphs are an excellent way of communicating information quickly as you can see results 'at a glance'.
You must produce a minimum of 6 graphs and you must use different types of graphs, e.g., pie, bar, etc. These graphs should be added to your post 'Audience Research: Questionnaires' (label E).
Look at the chart I have created below; what works well and what doesn't work quite so well?
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